This is how my brand search campaigns always look after phasing out PMAX and replacing it with standard shopping.

(Usually over 4-8 weeks because of how important campaign-level data is for ad delivery)

Pretty wild to consistently see how much brand traffic PMAX takes credit for.

This will definitely cause you to overspend on the Google if you’re not using Northbeam or TripleWhale for third-party insights.

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