I’ve audited dozens of Google Ads accounts since joining Homestead.
The #1 mistake brands are still making on Google Ads?
Poor traffic segmentation.
Brand terms in nonbrand campaigns causing inflated ROAS.
Brands scale nonbrand budget too high all the time because of this.
I’ve audited dozens of Google Ads accounts since joining Homestead.
The #1 mistake brands are still making on Google Ads?
Poor traffic segmentation.
Brand terms in nonbrand campaigns causing inflated ROAS.
Brands scale nonbrand budget too high all the time because of this. pic.twitter.com/unKauSdKfp
— Zack Miller DTC/Ecomm Google Ads (@growthzacks) March 28, 2023
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