Took over an account from another agency last week (at my new job).
It was clear this brand was overspending on inner-funnel traffic.
A quick restructure showed immediate improvements (same revenue trend, for a fraction of the adspend).
🚀🚀🚀🚀
– Cut performance max
– Restructured branded search
– Deployed standard shopping
– Set up responsive display retargeting (brand-focused)
– Set attribution window from 30/3/30 to 7/1/1/ (click/engaged view/view)
Will redeploy PMAX after some tweaking of bids and product feeds.
Took over an account from another agency last week (at my new job).
It was clear this brand was overspending on inner-funnel traffic.A quick restructure showed immediate improvements (same revenue trend, for a fraction of the adspend).
🚀🚀🚀🚀 pic.twitter.com/i11dmFAU7S
— Zack Miller DTC/Ecomm Google Ads (@growthzacks) September 27, 2022
Recent Comments