The “Engaged View Conversion” is a Google Ads platform update that I don’t agree with – AT ALL.
It takes view conversions and attributes them as click conversions, tricking you into overspending.
It’s timely release (almost immediately after iOS14) is also suspicious IMO.
I generally agree with the direction the platform is moving in.
It allows us marketers to focus less on “media buying” and less on “marketing”.
The engaged view conversion, though, doesn’t make any sense.
The fact that we can’t set it to “0 days” is also very suspicious to me.
For context, “view conversions” were historically recorded in a completely different metric.
This is having a negative impact on every account with:
– PMAX campaigns with videos
– YouTube Ad campaigns
– Display campaigns with videos
Would you guys want to see a video with more information on this?
The "Engaged View Conversion" is a Google Ads platform update that I don't agree with – AT ALL.
It takes view conversions and attributes them as click conversions, tricking you into overspending.
It's timely release (almost immediately after iOS14) is also suspicious IMO. pic.twitter.com/baLs9AMvTI
— Zack Miller DTC/Ecomm Google Ads (@growthzacks) December 9, 2022
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