Insights

YouTube Ads destination test results

Just finished up a destination test for a YouTube ad account. Tested the homepage, product page & 4 different landing page concepts. (Metrics from Northbeam 1DC Accrual, not Google Ads) "I don't want to test the product page, it never works for us" - brand owner...

YouTube Ads learning phase

Thought you guys might find the learning phase on YouTube interesting. With every test I can remember running, CTR usually increases every day until the learning phase is over. That's why larger budgets are needed on YouTube, because it takes so long to get a winner....

Performance Max holiday scaling behavior

🚨Don't let PMAX ruin your Black Friday🚨 PMAX, will keep spending at scale & send traffic to random blog posts & webpages after your sale ends. This setting will help reduce waste: -Open your PMAX campaigns -Click on "Settings" to enter your...

How to migrate from Performance Max to Standard Shopping

I've discussed PMAX vs Standard Shopping with many people in the DTC/Ecommerce space. At this point pretty clear it's an overspending trap, and significantly overreports performance: - Stealing branded search traffic without a way to measure it - Aggregating clicks...

Performance Max is tricking you into overspending on Google Ads

Performance Max is tricking you into overspending on Google Ads. Here's how you can identify the signs & understand what's happening under the hood. Some of you are probably spending 3x your ad agency's retainer on junk placements. Thousands of wasted $ with no...

Looking outside the ad account

This account has been having trouble scaling, as you can see by the downward trend in spend & revenue over the last few weeks. ROAS was fairly strong on the account, too, but it just wouldn't perform with the additional budget we gave it. We tried consolidating...