Insights

The "Engaged View Conversion" is a Google Ads platform update that I don't agree with - AT ALL. It takes view conversions and attributes them as click conversions, tricking you into overspending. It's timely release (almost immediately after iOS14) is also suspicious...

Just finished up a test 7 difference audiences on a YouTube account. Each audience got the same amount of spend. Same ad, same destination, etc. Everything is the same except the audience. Which one is the winner? Why? LinkedIn Twitter Just finished up a test 7...

Just finished up a destination test for a YouTube ad account. Tested the homepage, product page & 4 different landing page concepts. (Metrics from Northbeam 1DC Accrual, not Google Ads) "I don't want to test the product page, it never works for us" - brand owner...

Thought you guys might find the learning phase on YouTube interesting. With every test I can remember running, CTR usually increases every day until the learning phase is over. That's why larger budgets are needed on YouTube, because it takes so long to get a winner....

🚨Don't let PMAX ruin your Black Friday🚨 PMAX, will keep spending at scale & send traffic to random blog posts & webpages after your sale ends. This setting will help reduce waste: -Open your PMAX campaigns -Click on "Settings" to enter your...

I've discussed PMAX vs Standard Shopping with many people in the DTC/Ecommerce space. At this point pretty clear it's an overspending trap, and significantly overreports performance: - Stealing branded search traffic without a way to measure it - Aggregating clicks...

Here's another branded search campaign that blew up after I cut the last of the PMAX budget (yesterday). Went from $1k attributed revenue to $5k. That means PMAX was stealing credit for $4k in revenue with about $200 of budget, tricking this brand into overspending....

I cut a Google Ad account's spend by 50% and revenue stayed the same. Here's how: (Don't let the Google Ads screenshot deceive you) As you see in Google Ads, spend & revenue clearly dropped. But did revenue actually drop? This screenshot from Northbeam shows...

Performance Max is tricking you into overspending on Google Ads. Here's how you can identify the signs & understand what's happening under the hood. Some of you are probably spending 3x your ad agency's retainer on junk placements. Thousands of wasted $ with no...

(Usually over 4-8 weeks because of how important campaign-level data is for ad delivery) Pretty wild to consistently see how much brand traffic PMAX takes credit for. This will definitely cause you to overspend on the Google if you're not using Northbeam or...