Just finished up a destination test for a YouTube ad account.

Tested the homepage, product page & 4 different landing page concepts.

(Metrics from Northbeam 1DC Accrual, not Google Ads)

“I don’t want to test the product page, it never works for us” – brand owner

Except this time, when it was the winner by a longshot!

Always test the simple stuff, as well as the complicated stuff.

I’m testing some audiences next to see what gives us the best CPM & CVR.

The best audience will probably be something with a name that’s broad and unrelated to the product – like always.

Audiences are a black box that come with different auction prices and traffic quality.

Don’t read too deep into the “name” they carry.

It’s just a label, not a guarantee.