Just finished up a destination test for a YouTube ad account.
Tested the homepage, product page & 4 different landing page concepts.
(Metrics from Northbeam 1DC Accrual, not Google Ads)
“I don’t want to test the product page, it never works for us” – brand owner
Except this time, when it was the winner by a longshot!
Always test the simple stuff, as well as the complicated stuff.
I’m testing some audiences next to see what gives us the best CPM & CVR.
The best audience will probably be something with a name that’s broad and unrelated to the product – like always.
Audiences are a black box that come with different auction prices and traffic quality.
Don’t read too deep into the “name” they carry.
It’s just a label, not a guarantee.
Just finished up a destination test for a YouTube ad account.
Tested the homepage, product page & 4 different landing page concepts.
(Metrics from Northbeam 1DC Accrual, not Google Ads) pic.twitter.com/fsJTQHyWGt
— Zack Miller DTC/Ecomm Google Ads (@growthzacks) November 29, 2022
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