Thought you guys might find the learning phase on YouTube interesting.

With every test I can remember running, CTR usually increases every day until the learning phase is over.

That’s why larger budgets are needed on YouTube, because it takes so long to get a winner.

You have to let the tests play out, and they don’t perform very well in the first few days.

After some iterations on landing pages, audiences, offers & ad content, you can have a REALLY strong ad account.

In my experience on YouTube ads, they take longer to become profitable, but they’re more stable at scale compared to Facebook.

YouTube Ads don’t fatigue as fast, and I’ve had ads run for 6 months +.
Some for over a year.