How To Add Brand Negative Keywords To PMAX

Step By Step Guide To Exclude Brand Terms From PMAX Campaigns The Right Way

✅ If your PMAX campaigns have a 3x+ ROAS, it’s likely because they’re targeting brand terms.
✅ The new “Brand Exclusions” feature doesn’t capture every misspelling. You need to use negative keyword lists and structure them the right way.
✅ You can’t add negative keyword lists to PMAX in-platform, you have to do it through Google support.
✅ This guide will walk you through everything step-by-step – from generating your brand term misspellings, to applying them to your PMAX campaign.