How To Migrate From PMAX To Standard Shopping

Step By Step Guide To Migrate back to Standard Shopping without negatively impacting account performance.

✅ Improve account performance by having access to your search terms report to help make strategic decisions.
✅ Segment your shopping campaigns and have the ablity to bid on ad groups (something you can’t do with PMAX asset groups).
✅ Standard Shopping won’t have inflated performance from dynamic remarketing, which will help you make the right budget decisions in Google Ads.
✅ This guide will walk you through step by step to make sure you don’t break your account while shifting budgets.