Growth Marketing Consulting for 7–8 Figure E-Commerce Brands
Actionable insights your team can execute with confidence
I work with established e-commerce brands doing 7-8 figures in annual revenue. My role is to provide clarity across attribution, funnels, creative, and profitability — helping you identify blind spots and opportunities your team may miss. You keep your current structure; I give you the perspective and process to make better decisions.
"Zack helped us understand our unit economics and product attribution. We focus on selling different products now."
"Zack optimized our media mix and unlocked sustainable growth, and most importantly, profit."
"Zack helped us grow to the point where we could bring our paid media strategy in house."
"Zack helped us understand our MTA, MMM and incrementality tests to optimize our paid media channels to drive growth and profit."
Why Even Strong Teams Miss Key Opportunities
Internal teams and full-time employees are valuable, but they look at the same account every day. Over time, that narrow perspective makes it easy to miss attribution issues, funnel inefficiencies, creative opportunities, and how margins affect marketing decisions. At the 7–8 figure level, those blind spots compound into wasted budget and stalled growth.
Audit & Discovery
Every consulting engagement begins with a deep dive into your current setup. The goal is to uncover blind spots your team may have overlooked and establish a clear roadmap for more profitable decisions.
The outcome of this audit is simple: a clear understanding of what’s working, what’s wasted, and what changes will unlock more efficient growth with the team you already have in place.
What the audit covers
Attribution & Measurement
Review MTA, MMM, holdouts, and incrementality tests to clarify where revenue is really coming from and how channels work together.
Offer & Funnel Review
Evaluate your existing offers and funnels to identify friction points, missed upsell opportunities, and areas to improve conversion efficiency.
Media Buying Structures
Audit account setups across Facebook, Google, and other platforms to spot wasted spend, overlap, or retargeting inefficiencies.
Creative Gap Analysis
Compare your ad library against competitors and adjacent categories to surface missing concepts and new angles to test.
TAM (Total Addressable Market) Analysis
Assess whether current messaging and positioning are reaching the full market potential or if growth is capped by narrow audience targeting.
Margin & Profitability Review
Analyze contribution margin, shipping thresholds, and product mix so your marketing decisions align with financial realities.
Strategy & Guidance
Once the audit is complete, the next step is translating those findings into a clear strategy your team can execute. My role is to connect data, creative, and financial insight into recommendations that remove guesswork and guide smarter decisions.
The result is a prioritized roadmap your team can implement with confidence — backed by outside perspective and a process built for profitable decision-making at scale.
What strategy includes
Attribution & Budget Allocation
Determine the right media mix across channels and identify where spend should be increased, reduced, or rebalanced.
Offer & Funnel Strategy
Recommend changes to offers, bundles, and funnels that improve conversion efficiency and unlock higher LTV.
Creative Strategy Proposals
Provide research-backed concepts drawn from competitors, adjacent categories, and account analysis to fill gaps in your creative testing.
Media Mix Oversight
Ensure Facebook, Google, and other channels are working together instead of in silos, avoiding overlap and wasted spend.
Market Expansion
Use TAM analysis to guide new audience targeting or messaging strategies when growth in your current segment starts to plateau.
Financial Intelligence
Bridge the gap between marketing and finance by aligning marketing decisions with financial outcomes.
Frequently Asked Questions
Do you replace our current team or agency?
No. The point of consulting is that you keep your existing structure. I provide outside perspective, analysis, and recommendations your team can act on.
How is this different from hiring a media buyer?
A media buyer executes campaigns inside one channel. I focus on cross-channel strategy, attribution, funnel efficiency, creative direction, and profitability — areas that often get overlooked when teams are stuck in daily execution.
Do you provide creative or just strategy?
I mainly focus on providing clear direction on what types of content are needed, which angles to test, and how to adapt winners across channels.
I have a videographer on my team and can create product-focused content on per-concept pricing model. I also have a copywriter and developer on my team to create funnels on a per-page pricing model.
I am not the primary source of content production or any of my clients, and provide this for additional support when it’s needed.
How do you measure success in a consulting engagement?
I focus on first-order profitability and increased spend levels. Metrics like blended new customer ROAS, contribution margin, and customer acquisition cost guide how I make recommendations. The goal is to spend as much as possible, profitably, while considering inventory levels.
Can this work if we only run on one platform?
Yes, but the value is highest when you’re managing multiple channels. If you’re only running one platform, the focus shifts to creative, funnel, and margin analysis.
How often do we meet or review results?
Engagements typically start with an audit, followed by recurring reviews or strategy calls (weekly, bi-weekly, or monthly depending on your needs).
What if my team disagrees with your recommendations?
That’s common. My role is to give you the outside perspective, data, and process to make informed decisions. You decide what to implement — but I’ll make sure you have the clarity to back those decisions with confidence.
Start With a Growth Audit
I’ll review your attribution, funnels, creative, and profitability to uncover blind spots your team may have missed. From there, I’ll provide a clear roadmap your team can execute with confidence.