Here’s another branded search campaign that blew up after I cut the last of the PMAX budget (yesterday).
Went from $1k attributed revenue to $5k.
That means PMAX was stealing credit for $4k in revenue with about $200 of budget, tricking this brand into overspending.
Wild.
Here's another branded search campaign that blew up after I cut the last of the PMAX budget (yesterday).
Went from $1k attributed revenue to $5k.
That means PMAX was stealing credit for $4k in revenue with about $200 of budget, tricking this brand into overspending.
Wild. pic.twitter.com/gtPhQFG8ha
— Zack Miller DTC/Ecomm Google Ads (@growthzacks) November 23, 2022
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