DTC Ecommerce Growth Marketer

My name is Zack Miller, and I’ve been a DTC Ecommerce Growth Marketer since 2019. I’ve done everything from media buying and client strategy, to agency internal operations.

I’ve contributed to the growth of over 200 ecommerce brands in my agency experience. Now, as an independent growth marketing partner, I work closely with a small number of brands on their new customer acquisition strategy.

I don’t offer coaching or “hands off keyboard” consulting because I share what I know for free on my website and social media.

Check out my insights and free courses!

If you’re a brand owner and need help acquiring new customers, use this form to get in touch.

If you’re a marketer, hit me up on LinkedIn and say hi!

Zack Miller

Growth Marketing Partner, @growthzacks

Let’s Connect

Check Out My Free Courses

Google Paid Search Advertising For Shopify Stores

Learn Google Paid Search Advertising For Shopify Stores (Free Course)Here’s what you’ll learn in this course Learn the most current advertising strategies and why they work today Learn how to scale accounts & when not to scale accounts Learn how to structure...

Ecommerce Product Research for Copywriting

Free Copywriting Course To Beat Writer's Block By Reverse Engineering Your Customer’s BrainsEcommerce Product Research For Copywriting Write better copy and drive more sales Learn what your customer’s are thinking without surveying them Train your team on scalable...

Appearances

[Webinar] Northbeam – New Opportunities In Google Ads

I joined Bryan Bumgardner on “The Media Buyer Webinar” by Northbeam to talk about some new opportunities in Google Ads. We spoke about: Using Northbeam to analyze how Google Ads can cannabilize organic search traffic, causing you to pay for traffic you’re already...

Insights

Importance of segmenting out brand traffic

Good: Properly separating branded and nonbrand search campaigns helps optimize ad budgets and increases profitability. Bad: Mixing branded and nonbrand search leads to overspending and skewed results, affecting your bidding strategy and causing overspending. BUT WHY?...

Changes to the Google Ads search terms report

Once you learn the power of search terms report optimization, you no longer rely solely on traditional keyword research. With the changes to search terms & keywords, initial keyword research isn't as critical as it used to be. In the past, we got every search term...

Maximize conversions vs target ROAS in Google Ads

Maximize conversions vs Target ROAS in Google Ads They behave differently, and it's important to understand the nuances for optimal performance. Maximize conversions: Increase or decrease the budget to adjust efficiency. Higher budget = less efficient, lower budget =...

Check Out My Blog

Is There A Copywriting Degree And Do You Need One?

More people are pursuing copywriting as a career, because of the growth of e-commerce and digital marketing. But like any other profession, you might be wondering if you need a degree to become a copywriter. Putting it simply, the answer is no. There are no specific...

Copywriting Resume Writing Guide With Tips And Examples

Copywriting is a great career choice today, owing to the high demand as more brands grow their digital presence. With different niches to specialize in, flexibility in work setups, and high-paying opportunities, there’s a lot to be desired in the copywriting space....

PAS Framework Copywriting Guide (With Examples) For E-Commerce Stores

Copywriting requires a good balance of research and creativity to create original content that captures the audience’s attention and drives conversions. If you’re struggling to come up with clear and persuasive copy, consider using the PAS framework. It’s a classic...

8 Reasons Why Copywriting Is Important For E-Commerce Brands

Business owners and marketers understand the importance of copywriting in advertising, as demand in the field has grown in recent years. With more brands increasing their online efforts, businesses need to double down on their copywriting strategies to reach customers...

Copywriter Interview Questions To Prepare For In Your Job Hunt

Copywriting is a great option for anyone looking for a flexible and lucrative career. There are plenty of opportunities and steady demand, given that brands always need writers to market and advertise their products. However, competition is also intense, so one way to...

How To Use The PASTOR Framework To Write Copy For Ecommerce Brands

Copywriting makes a huge difference in the success of your e-commerce marketing strategy. Good copy captures your audience’s attention, maintains their interest, and convinces them to act. However, it’s not always the easiest to find the right words and craft an...

What Is Social Proof And How To Use It In E-commerce Marketing

Knowing your audience is a part of e-commerce marketing. Regardless of your product or industry, you should have a full view of your customers – who they are, what their needs and pain points are, and what motivates them. Marketing is largely about influencing how...

What Is Review Mining and How to Use It for E-commerce Copywriting

According to a study by CoSchedule, 65% of marketers do little to no audience research with having limited budgets as one of the reasons. Fortunately, review mining is an effective strategy that helps you understand customer sentiments without breaking the bank. You...