Audit for 7–8 Figure E-Commerce Brands
Get an outside opinion before making your next big decision
I partner with e-commerce brands doing 7-8 figures in annual revenue to improve performance across paid social and paid search.
Most brands at this stage struggle with wasted spend, missed opportunities, or conflicting data.
An audit gives you an outside perspective from someone who isn’t buried in the same dashboards every day. I look at your data, ad accounts and creative with fresh eyes to help you see patterns your team might be too close to notice. It’s not about finding a silver bullet, it’s about creating confidence around your next set of decisions.
"Zack helped us understand our unit economics and product attribution. We focus on selling different products now."
"Zack optimized our media mix and unlocked sustainable growth, and most importantly, profit."
"Zack helped us grow to the point where we could bring our paid media strategy in house."
"Zack helped us understand our MTA, MMM and incrementality tests to optimize our paid media channels to drive growth and profit."
What the Audit Covers
The audit is structured to uncover blind spots across paid media, creative, and profitability. While every brand is different, here’s what I typically review:
Attribution & Measurement
Are your metrics reliable, or is platform reporting inflating results?
Channel Impact
How do channels like Facebook and Google influence each other? Where is spend driving incremental revenue?
Account Structures
Are campaigns spread too thin, cannibalizing each other, or misallocated across brand vs. non-brand?
Reach & TAM Analysis
Are you still reaching new customers, or overspending on the same audience? Is your messaging too narrow for the available market?
Creative Gap Analysis
Are you testing enough new concepts? What angles are competitors using that you’re missing?
Funnel & Offer Review
Are your offers and funnels optimized to capture demand efficiently?
Margin & Profitability
Are your marketing decisions aligned with contribution margin and product economics?
The Outcome
The result of every audit is simple: a clear understanding of what’s working, what’s wasted, and what to do next.
You’ll get a prioritized roadmap that highlights
Where spend is inefficient.
Where opportunities exist to expand reach.
Which blind spots your team or agency may be missing.
What changes will unlock profitable growth.
What Happens Next
After the audit, you’ll have two clear options:
01
Your team executes the recommendations with clarity and direction.
02
I partner with you on ongoing management or consulting to ensure the strategy is implemented effectively.
Start With an Audit
I’ll review your ad accounts, funnels, creative, and margins to uncover blind spots and inefficiencies. From there you’ll get a roadmap your team can execute, or we can partner further if it makes sense.