Case Studies

> Scale Google budgets up > In-platform revenue increases > Store revenue stays the same Here's why this happens: This Ecommerce store looks like it's doing well, right? Mid February we started increasing Google spend, and revenue increased as well....

I've been scaling this top of funnel search campaign over the last few weeks. $.18 CPCs using Target CPA bidding. Spend: $8,974.68 Revenue: $13,092.48 ROAS: 1.46 (1.1x ROAS 1DC Northbeam Accrual) Here's how it works: For "top of funnel" search campaigns, the goal is...

Here's another branded search campaign that blew up after I cut the last of the PMAX budget (yesterday). Went from $1k attributed revenue to $5k. That means PMAX was stealing credit for $4k in revenue with about $200 of budget, tricking this brand into overspending....

I cut a Google Ad account's spend by 50% and revenue stayed the same. Here's how: (Don't let the Google Ads screenshot deceive you) As you see in Google Ads, spend & revenue clearly dropped. But did revenue actually drop? This screenshot from Northbeam shows...

This is how my brand search campaigns always look after phasing out PMAX and replacing it with standard shopping. (Usually over 4-8 weeks because of how important campaign-level data is for ad delivery) Pretty wild to consistently see how much brand traffic PMAX takes...

I took over a Google Ads account for a jewelry store a few days ago. Scaled it from $500/day to $2500/day in spend. A lot of people don't know this, but for most DTC/Ecomm brands, Google spend "tracks" paid social spend. FB spend drops? Google spend drops. FB ads get...

Took over an account from another agency last week (at my new job). It was clear this brand was overspending on inner-funnel traffic. A quick restructure showed immediate improvements (same revenue trend, for a fraction of the adspend)....