Free Copywriting Course To Beat Writer’s Block By Reverse Engineering Your Customer’s Brains
Ecommerce Product Research For Copywriting
- Write better copy and drive more sales
- Learn what your customer’s are thinking without surveying them
- Train your team on scalable content operations using nothing but these videos
Improve Your Direct Response Copy For All Mediums
Ad Copy
Landing Pages
UGC Content Briefs
Email & SMS
Organic Social Media
Who Is This Course For?
Marketers
Turn copywriting into a “copy/paste” process based on reading (not writing)
Brands
Share valuable insights from reviews with your team to use for copy
Agencies
Build a full-scale content system to support your book of business
Use This Course To Train Your Team
Free Template
Access to the master template and all future versions
How It Works
Entire section on how to use this sheet for your store(s)
6 Examples Included
From 6 different types of products to explain how it works
About Zack Miller
My name is Zack Miller, and I’ve been working in the DTC/Ecomm space since 2019. I’ve done everything from media buying and client strategy, to agency internal operations.
I’ve contributed to the growth of over 200 ecommerce brands, and my specialty is creating operating frameworks that are flexible and scale without sacrificing quality of service.
I started www.growthzacks.com to share my insights and training material with the DTC/Ecomm community, and connect with brand owners who need help with their advertising and marketing.
What’s Inside?
Course Introduction
Access all of the files for the course, and understand why this system was created and who it’s for.
Product Research Overview
Learn the idea behind “reverse engineering the customer” and how the system works from a high level.
Selling Points
How people get motivated to buy can be broken down into three categories, and eight subcategories. Learn them here.
Using The Data
Watch me use this system in real-time to write ad copy for 6 unique products by copy/pasting, then editing for readability.
The Process
Learn how to use this system for any product, or use these videos to train your team.
